A bigger basket can leave you with just KSh 30 more
Your bundle earns more per order only when the second product’s selling price, after discounts, covers its product cost plus any extra packaging and delivery cost you absorb. If you collect an additional delivery charge from the customer, include that revenue too.
Start with Moveka: enter the parcel details and locations at /send to see applicable delivery options and prices. Compare the original parcel with the packed bundle before setting your offer. That gives your bundle calculation a concrete delivery figure.
Put the second product on trial
“One delivery” sounds like an automatic saving. But two products can require a bigger box, more protection or a different delivery option. Sharing a parcel does not necessarily mean keeping the original delivery charge.
Use this calculation:
Extra contribution = extra goods revenue after discounts + extra customer delivery charge − second product cost − extra packaging cost − extra delivery cost.
Compare the complete offer with the single-product order. If the bundle promotion discounts the first item too, that discount belongs in the calculation.
Contribution is what remains after the costs you have included. It is not net profit when rent, advertising, salaries and other overheads are still excluded.
The bundle that nearly gives its margin away
Here is an illustrative example using a skincare seller’s order. These figures are educational arithmetic, not Moveka tariffs.
A customer buys one body butter:
- Goods revenue: KSh 1,000.
- Customer delivery charge collected: KSh 200.
- Product cost: KSh 600.
- Packaging: KSh 50.
- Delivery cost: KSh 200.
The order contributes KSh 1,000 + KSh 200 − KSh 600 − KSh 50 − KSh 200 = KSh 350 before overheads.
Now the seller adds a scrub priced at KSh 600, with a KSh 100 bundle discount. The scrub costs the seller KSh 350. The larger parcel needs KSh 70 of packaging and costs KSh 300 to deliver. The customer still pays KSh 200 towards delivery.
The bundle contributes KSh 1,500 + KSh 200 − KSh 950 − KSh 70 − KSh 300 = KSh 380.
The basket looks much stronger, but the extra contribution is only KSh 380 − KSh 350 = KSh 30.
Check it from the second product alone: KSh 600 − KSh 100 discount − KSh 350 product cost − KSh 20 extra packaging − KSh 100 extra delivery = KSh 30.
The seller absorbs the KSh 100 delivery shortfall. It is already included through delivery revenue minus delivery cost; subtracting another “subsidy” would count it twice.
Find your discount ceiling before posting
In that example, the second item leaves KSh 130 before any bundle discount: KSh 600 − KSh 350 − KSh 20 − KSh 100.
A KSh 130 discount would use up all the extra contribution. A larger discount would make the bundle contribute less than the original order.
If the seller wants an illustrative KSh 80 extra contribution, the discount ceiling is KSh 130 − KSh 80 = KSh 50. That is a useful boundary for writing the offer.
Calling delivery “free” changes who pays, not whether delivery has a cost. If you remove the customer’s delivery charge, remove that revenue from your calculation while keeping the delivery expense.
Pack it, price it, then promote it
Before publishing your bundle, check the packed parcel’s dimensions and weight, confirm both product costs, and decide exactly what the customer pays for goods and delivery. Keep goods payments and delivery charges distinct; Moveka is cashless.
Make Moveka your next delivery quote. Enter the actual bundle details, compare the applicable options, and choose one whose price fits your calculation. The selected terms determine delivery.
A bundle deserves promotion when the extra item leaves a worthwhile contribution. Get the parcel price first, then build an offer you can sell with confidence.
