A delivery discount needs one clear limit: the maximum amount your shop will contribute. Tell customers what you cover, what happens when delivery costs more, and the exact amount they would pay. That makes the offer attractive without leaving anyone to guess at checkout.
Set the cap before you advertise
Choose a fixed contribution per order, such as “We cover up to KSh 200 towards delivery.” This is easier to understand and budget for than “delivery discounted” or “delivery on us” when the customer may still have something to pay.
The cap is the most your business will contribute to the delivery charge. It does not set the delivery price, and it does not mean every order costs the same to deliver. The applicable price depends on the actual parcel details and locations, so check the order before confirming the customer’s share.
Explain what happens above the cap
Use wording that names both parts: your maximum contribution and the customer’s remaining delivery charge if the price is higher. For example:
We contribute up to KSh 200 towards delivery. If delivery costs more than KSh 200, you pay the remaining amount. We’ll confirm the delivery charge for your parcel and locations before you decide.
That last sentence makes the next step clear: the customer can see the charge before accepting the order. Avoid saying “free delivery” if the customer could owe the difference. If you want to offer free delivery, state the conditions plainly and make clear that your business is paying the delivery cost.
Check the arithmetic on each order
Here is an illustrative example, not a Moveka tariff. Suppose a shop caps its contribution at KSh 200 and the applicable delivery charge for an order is KSh 350.
- Delivery charge: KSh 350
- Shop contribution: KSh 200
- Customer’s remaining charge: KSh 350 − KSh 200 = KSh 150
If the charge is KSh 170, the shop contributes KSh 170 and the customer’s remaining charge is KSh 0. The contribution cannot exceed the cap: the shop does not pay KSh 200 on a KSh 170 delivery charge.
For a basic per-order budget, count the delivery charge once as a cost and the customer’s delivery payment once as revenue. In the KSh 350 example, those are KSh 350 of delivery cost and KSh 150 of customer delivery revenue; the shop funds the KSh 200 difference. This arithmetic describes the delivery portion only. It does not account for product margin, packaging, discounts or overheads, so it is not the order’s net profit.
Make the offer easy to use
Before publishing, check that your offer answers these questions:
- What is the maximum amount the shop contributes?
- Who pays any amount above that cap?
- When will the customer see the actual delivery charge?
- Does “free delivery” appear only when the shop covers the full charge?
Keep the cap, any eligibility condition and the above-cap wording together wherever you promote the offer. If a customer asks, share the order’s actual delivery price and apply the same calculation. For your next order, enter the parcel details and locations with Moveka to see applicable options and prices, then confirm the contribution and customer balance clearly.
