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Self-Fulfilment, Outsourcing or Dropshipping? Choose the Right Order Model for Your Shop

Stop doing everything yourself—or paying for what you don’t need. Compare self-fulfilment, outsourced fulfilment and dropshipping, then build a simple handover routine that keeps customers informed.

Published 08 Oct 2026 · By Moveka

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Get orders out the door without letting fulfilment take over your shop. Choose the model that fits your stock, your time and how much control you want.

Ready to plan the delivery leg once your parcel is prepared? Start on Send to see the options and prices that apply.

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Which order fulfilment model fits your shop?

1. Self-fulfilment: Pick this if you want control

You keep the stock, pick and pack each order, and arrange the delivery handover. Pick this if checking products and packaging yourself matters—and you can make dispatch part of your regular routine.

  • Before handover, confirm the item matches the order and check the quantity.
  • Pack it securely and verify the recipient’s contact and location details.
  • Record who has the parcel and its tracking or handover status, then update your customer.

2. Outsourced fulfilment: Pick this if packing is taking over

A fulfilment provider can store your stock and handle picking, packing and dispatch. Pick this if those tasks are pulling you away from running the shop. Before sending stock, agree how inventory is counted and updated, how exceptions and returns are handled, and how you’ll see dispatch and tracking updates. Check the provider’s fees and requirements against your margins.

3. Dropshipping: Pick this if you want to avoid storing stock

With dropshipping, your supplier holds the inventory and ships to your customer after an order. Pick this if avoiding stock ownership and storage matters more than handling each product yourself. Test the supplier with sample orders first. Check product quality, stock visibility, packaging, dispatch updates and returns—and keep your customer informed while the supplier handles the parcel.

Can you combine fulfilment models?

Yes. A mixed catalogue may suit a hybrid setup: keep distinctive or quality-sensitive products in your own hands, and consider outsourcing or dropshipping products that are harder to store or manage. Start with a defined product group, then review fulfilment errors, time spent and total costs before expanding.

What order-to-handover routine keeps customers informed?

  1. Confirm the order and that the stock is available.
  2. Prepare the parcel and check the recipient’s contact and location details.
  3. Record who has the parcel and its handover or tracking status.
  4. Send the customer an order or dispatch update.
  5. Arrange the delivery leg as a separate step when the parcel is ready.

For that delivery leg, Moveka is Kenya’s largest courier and one of Kenya’s most deeply connected courier networks. Express and Same-Day services are part of Moveka’s service portfolio; the Send page shows the options and prices that apply to your parcel.

Choose the fulfilment setup that fits your shop, get your parcel ready, and start on Send to see the applicable delivery options and prices.

Get my delivery price