After a shop agrees to stock your goods, give it a short, accurate guide that helps its staff explain the product to customers. Include verified details on what the product is for, who it suits, how to use or care for it, and any important limitations. Add a current product and price sheet, ordering quantities, and a clear contact for questions. Wholesale buyers need enough product information, pricing and presentation details to judge how the goods fit their own customers and shop.[1]
Make the guide for the retailer’s staff to use in their own shop. You can supply helpful facts and suggestions, but the retailer manages its employees and customer relationships. For example, if a Nairobi shop agrees to carry your handmade skin balm, give its team a one-page guide on the ingredients you can verify, intended use, application instructions, storage and known limitations. Let the shop decide how to train staff and serve its customers.
Prepare a staff guide that answers real customer questions
Think about the questions a customer is likely to ask at the shelf or counter. A useful guide answers those questions plainly, without asking the shop assistant to make claims you cannot support.
Start with the product name and a short description. Explain what it does, who it is intended for, and how a customer uses it. Include care or storage instructions where they matter. If there are limits—for example, a size range, a compatibility requirement or a specific use the product is not designed for—state them clearly.
Use details you can stand behind. If you have verified a material, ingredient or feature, name it accurately. If a result depends on the customer’s circumstances, avoid turning an intended benefit into a promise. A shop’s staff should be able to repeat your explanation without guessing or overstating what the product can do.
Keep the guide easy to scan. A short page or a tidy digital document is often more useful at the counter than a long brand story. Use headings such as “What it is”, “How to use it”, “Who it suits” and “What to know”. If a product has several variants, show the differences clearly so staff can help customers choose between them.
For instance, a maker of woven storage baskets might state the dimensions, materials, intended uses and cleaning method. If the baskets are not designed for wet outdoor conditions, say so. That practical limit helps staff recommend them accurately and helps the retailer decide where they fit in the shop.
Give the shop the information it needs to sell and reorder
Pair the staff guide with a current product sheet or line sheet. List each item or variant, its identifier, wholesale price, minimum or available order quantity, and any packaging details the retailer needs to know. Keep the information consistent with the offer you have actually made. Clear product information, prices and quantity structure help a retailer assess the fit and plan placement.[1]
Include how to place a repeat order, how much notice you need, and the best way to contact you about stock or product questions. Be specific about what you can reliably manage. If you make goods in batches, explain the usual ordering process rather than implying that every variation is always ready for immediate dispatch.
The retailer also needs room to cover its own costs. Agree your wholesale price and quantities with that in mind, while allowing the shop to choose its own retail price and selling approach. Wholesale is a supply arrangement for onward sale, and both supplier and retailer need to account for their own costs. Avoid presenting a suggested retail price as a rule unless you have a separate, appropriate basis for doing so.[2]
A small first order can be a practical way for both sides to learn which products suit the shop’s customers. Agree what the initial range and quantities are, then set a date to review what the retailer wants to reorder. Treat the trial as a way to learn, not as a promise of sales or automatic expansion. A retailer’s existing merchandise and space matter to the fit, not just the size of its business.[1]
Make responsibility clear after the handover
A short staff guide supports the retailer; it does not make you the manager of the shop’s employees. Give the retailer material it can share internally, and let its team decide how to use it. You can offer to answer product questions or update the information when facts change, but keep that support separate from the shop’s authority over its staff.
You do not need the retailer’s customer list to help its team explain your product. Keep the exchange focused on product facts, stock, orders and the support the shop asks you to provide. The retailer can manage its own customer conversations and records.
Before dispatch, confirm the items, quantities and agreed delivery location with the retailer. For a real order, enter the actual parcel details and selected locations in Moveka Send to see the delivery options and prices currently available for those inputs. This gives you a concrete fulfilment choice to share with the shop before you commit to that delivery cost.
For a new stockist, a concise verified staff guide and clear reorder details are your strongest way to help the shop represent your goods well; when the first order is ready, Moveka is your best practical next step for checking delivery options and price against the real parcel and locations.
